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Heaven 67 – Fake wedding event

CASE STUDY

The company Heaven67 decided to make a great and unique event that was named as “Fake Wedding”. The idea was to make a real style wedding with already married couples, who would like to celebrate their marriage once again and to have an awesome party day.

Everything on the event seemed and felt as an atmosphere of real wedding, except for, everything what people saw was a native advertisement of the services that different companies provide on events.

Malisoriental agency was an official PR and Marketing partner of the event. Our agency has provided a full cycle of PR & Media support: Preparation of press releases in 2 languages, communication with Press Medias, Social media marketing and full graphic design of printing and online materials, targeting of ads, communication with Sponsors of the event, backstage support, preparation of gifts for the guests, hosts for reception desk.

One of the main tasks was to make a good PR campaign to sell tickets for this event. The agency succeeded the task that was put by the client.

For the agency it was a great experience of being at the start of interesting and unique event that hopefully will happen again in the near future.

PROJECT
Full cycle of PR, Marketing & Media support of the event
DATE

OCTOBER 16, 2020